Each store clearly has a specific target audience that they are trying to sell to. Even stores that have things for everyone have target markets, such as Wal-Mart. Of course toy stores have target audiences mostly directed to kids. Stores have target audiences so they can focus on getting business from a specific group of people. They hope to get business from other target groups also.
Good advertising and having sales can bring in good customers. Kohls was the store my group presented on Tuesday. Our opinion of Kohl's target audience was mainly for families on a budget. Kohl's is sort of like a one stop shop for clothing for everyone in the family.
I think the information on the VALS website is very accurate. I agree with the information I found on the website because after taking the survey and getting the results, I thought the results were straight on. I think this information corresponds with Kohl's target audience also. VALS is a very informative website to visit.
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