Sunday, February 8, 2009

History of Forever 21

Forever 21 began in L.A. on April 21, 1984. The store actually started out being called Fashion 21 and in 1989 changed its name to Forever 21. The founder realized that sales had increased from $35,000 to $700,000. His success came when he thought to open more stores and he did so every 6 months.

Forever 21 has expanded all across the United States and even has stores in 12 other countries worldwide! Some stores are called Forever 21 and some are called Forever XXI. Forever XXI stores are actually flagship stores of Forever 21. XXI stores average about 24,000 square feet per store which is huge!

21 has actually been named 3rd most shopped teen brands worldwide. That's a pretty big accomplishment for a store that started out so small and has now grown to be so many teen and young adult's favorite store.The Co-Founder and Chief Executive Officer is Mr. Do Won Chang, the President is Won Chang, and the Co-Founder is Mr. Jin Sook Chang.

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